AWS Cloud Computing Service Promotion through Video Localization
Release date :2024-07-02

Project Overview
Amazon Web Services (AWS), a subsidiary of Amazon providing comprehensive cloud infrastructure and solutions, sought to enhance the reach of its promotional videos for cloud computing services. To resonate with global audiences, these videos required localization tailored to specific markets. Leveraging our extensive experience in localization technology, AWS entrusted us with this critical and challenging project, encompassing transcription, translation, and subtitling of their cloud service promotion videos.

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Challenges
  • The videos contained complex IT and telecommunications industry jargons, demanding a high level of technical expertise from translators.
  • Transcription was complicated by heavy accents of non-native speakers, posing challenges in accurate listening and proofreading.
  • The project's tight timeline, requiring the transcription, translation, and SRT subtitle production for 11 English videos, each 35 minutes long, within 4-5 working days, was daunting.
Our Solutions
  • Assembled a dedicated project service team to provide exclusive service to AWS, ensuring the standardization and consistency of service throughout the project execution.
  • Extensive preparatory work was conducted, including the collection of multi-language websites related to the client's products to extract professional terminology for use in translation.
  • Distilled the client's translation style from their public texts to maintain consistency in our translations.
  • Post-delivery of each batch of video files, we extracted terminology for consistency in subsequent translations, with key translators dedicated to summarizing and proofreading terms.
  • Despite the project's complexity and urgency, we prioritized service quality, implementing an additional final review step to ensure the best possible output within the limited timeframe.
Project Outcomes
  • We ensured the quality of the videos and delivered complete files to the client on time, enabling them to launch their services as scheduled.
  • Our effective, timely, and hassle-free service earned the trust of the client, who expressed willingness to continue and deepen cooperation with Landelion.
  • We considered the client's interests in terms of cost and other aspects, maximizing their benefits wherever possible within adjustable parameters.
  • Our project with AWS demonstrated our capability to deliver high-quality Video Localization services on a tight schedule, reinforcing AWS's global promotional efforts. Our commitment to quality and customer satisfaction has paved the way for further collaboration and mutual success.

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