Landelion Inc. helps American companies tackle global content challenges with strategy-driven solutions. We offer comprehensive services, including content strategy consulting, library management, and cross-media localization. Our unique approach integrates brand and marketing perspectives, ensuring accurate, culturally relevant content for diverse markets. With global expertise and local insights, we enhance your brand's global presence and success.
The Content Challenges Faced
by Companies Goging Global
by Companies Goging Global
Lack of Unified
Content Strategy
The internationalization of core content often lacks a unified strategy and standards, leading to fragmented execution by various departments and global offices. This results in inconsistencies and errors in core message delivery, negatively impacting brand and product image. Establishing a unified global content strategy to guide execution is essential.
Diverse Media
Formats
Core brand or product information exists in various media formats, such as traditional electronic documents, printed product catalogs, social media posts, website pages, software interfaces, help documents, and training platform applications. Simple document translation is insufficient to meet the multi-language communication needs of enterprises. Comprehensive content internationalization must cover all media formats, not just common documents.
Cultural and
Language Differences
Markets may have entirely different cultures and languages. To ensure success in local markets, content must be tailored to the local audience to increase relevance. It is recommended to adopt a market-specific approach, such as using distinct content for the UK and the US, or differentiating between Mainland China and Hong Kong.
Creation and Maintenance
of Content Libraries
Developing and maintaining content libraries for different markets and languages is crucial. For instance, an American company should create core brand and product content in English first, then translate and localize it for various target markets. This ensures consistency and quality across all languages and regions.
Quality Assurance
and Expertise
Enterprises often lack the internal expertise to assess and ensure the quality of localized content until issues arise during use. Having professional capabilities to judge and maintain content quality from the outset is critical to avoid costly errors and miscommunications.
By addressing these challenges, American companies can more effectively navigate the complexities of global content production and achieve greater success in international markets.
How We Solve These Challenges?
Global Content Strategy Consulting and Diagnosis
We provide comprehensive strategy consulting and diagnostic services to identify gaps and offer optimization measures for your global content needs.
Content Library
Management
We ensure the classification, management, and version updates of core documents, providing real-time global access and multi-location backups for security.
Content Strategy-Based Implementation Services
Our services include, but are not limited to, document translation, website localization, multimedia localization, visual localization, software localization, copywriting, transcreation, and brand and slogan naming.
How We Do It Differently?
Social Media Management Services for UCSF Medical Center
Engaging Chinese Audiences: Navigating Digital Strategies for UCSF's Market Debut
View case study
PepsiCo APAC: Enhancing Internal Training through Multilingual Document Localization
Elevating Global Standards with Culturally Attuned Training Materials
View case study
AWS Cloud Computing Service Promotion through Video Localization
Empowering Global Outreach with Precision and Speed
View case study
Typical clients
Our business partner
