The UCSF Medical Center, a global leader in healthcare innovation, is renowned for its innovative medical services, advanced technology, and personalized care. To better engage with the local market and reach a broader audience, UCSF Medical Center approached us based on our proven track record of providing high-quality multilingual translation solutions, to collaborate on the Social Media Management for their WeChat Public Account in China market.

• High level of specialization in the client's field, posing significant challenges in content creation.
• Client's high expectations regarding service details, including content professionalism, planning, timing and pacing of content delivery, visual layout, and color scheme specifications.
• Client's industry falls within a sensitive and restricted category in China, limiting and complicating promotional methods.

• Developed a specialized glossary of terms for the client's industry to ensure the rigor and accuracy of our content.
• Established a project operations manual that standardized content release, layout, communication methods, and posting schedules, reducing ineffective communication and saving client time.
• Assigned dedicated designers to liaise with the client to meet their high visual standards effectively.
• Implemented targeted and conservative advertising placement strategies to minimize risks and prioritize stability.

• After half a year of operation, the WeChat Public Account saw a 15% increase in followers and a 20% improvement in average article read rates.
• Our meticulous service earned high praise, leading the client to subsequently engage us for more social media management projects including Weibo and Wexin Channels.

The UCSF Medical Center WeChat Public Account Project exemplifies our ability to navigate complex, specialized markets with sensitivity and strategic acumen. Our tailored solutions for Social Media Management , meticulous attention to detail, and commitment to exceeding client expectations have fostered a successful partnership and paved the way for further expansion into other social media platforms.