Transcreation
Fusing textual craftsmanship with business acumen, Landelion Inc. provides clients with services such as copy editing and writing, brand naming, and slogan creation to unleash the creativity of text transformation.
What is Transcreation
Transcreation is the language reconstruction of the business core. integrating the processes of translation and creation. It combines the texture of words with business thinking, moving beyond literal translation to convey core information in other languages while maintaining the same tone, style, emotions, and essence as the original language. This approach allows the target audience to feel authentic, at ease, and receptive.
Distinguishing Between Transcreation and Translation
Translation services are suitable for literal, word-for-word translations, but when seeking to break free from the constraints of words, creative translation services are needed.
Whether it is translation or transcreation, both involve converting one language into another. However, they play different roles in addressing the language challenges faced by businesses in cross-border development.
There are typically differences in the following aspects:
Whether it is translation or transcreation, both involve converting one language into another. However, they play different roles in addressing the language challenges faced by businesses in cross-border development.
There are typically differences in the following aspects:
Differences
Transcreation
Translation
Correspondence level of characters,
words, and sentences
Low
High
Degree of fidelity in tone,
style, emotions, and essence
High
Low
Traces of translation
Low
High
Communication volume
Large
Small
Creative personnel
Translators trained in commercial copywriting thinking
Traditional translator
Application scenario
Company/brand/product naming and slogans
names, titles, and slogans of transnational activities
core brand and product publicity copywriting
press releases, public relations statements, leadership speeches, etc. for corporate external publicity
Marketing, professional technology, finance, law
How we do transcreation
LDL TC Standard Workflow
Demand diagnosis
Requirements communication meeting
Research and finalization of
the transcreation proposal
Two rounds of internal workshops to create transcreation ideas
Transcreation implementation
and presentation
Bilingual document and
PowerPoint format
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